Indie labels are reported to have a market share of over 30%. The music industry is changing as more and more established acts are breaking away from labels and setting up their own in house label as recording becomes easier and cheaper to produce and distribute.
Another reason for this is the latest resurgence in vinyl. So why not make your new demo or CV on vinyl? Imagine if your CV is printed on the sleeve and your demo is cut onto an old skool 7 inch.
How can it fail… Imaginative and creative and full marks for attention grabbing and first impressions.
Be different and use trends to your advantage.